Eau de Parfum vs Eau de Toilette
Understanding fragrance concentration helps you make better purchasing decisions. Here's the difference.
What is Fragrance Concentration?
Fragrance concentration refers to the percentage of pure fragrance oil in the formula. Higher concentration means stronger, longer-lasting scent.
The Concentration Scale
| Type | Oil Concentration | Longevity |
|---|---|---|
| Eau de Cologne (EDC) | 2-5% | 2-3 hours |
| Eau de Toilette (EDT) | 5-15% | 3-5 hours |
| Eau de Parfum (EDP) | 15-25% | 6-12 hours |
| Extrait de Parfum | 25-40% | 12+ hours |
Why AUURAH Uses Eau de Parfum
Every AUURAH fragrance is Eau de Parfum (20%+ oil concentration). This means:
- 8-12+ hours of longevity
- Stronger projection
- Better value per spray
- A richer, more developed scent profile